Jonathan Högnelid

Portfolio / About

Paris

Paris

Long before I worked in design, I collected references through bookmarks, album covers, music, films, and anything else worth returning to. It started with graffiti at a young age, which sparked a fascination with letterforms and eventually typography. Over time, that curiosity grew into an interest in graphic design and the wider world of visual culture.

Today, I work as a Visual Designer at SEB, helping shape Green Design System and the visual direction across web and native apps. While my work spans design systems, UI, and visual design, my perspective is still rooted in graphic design and a fascination with craft, composition, and detail.

Much of my time outside of design is spent exploring art, architecture, fashion, music, film, books, and the people behind them. I’ve always been drawn to individuals with a distinct point of view and a relentless dedication to their craft, whether it’s Alvar Aalto, Miuccia Prada, Cy Twombly, or Pusha T. Those references shape how I think, what I notice, and ultimately the work I create. Sunday Conversations is where many of those interests come together, a place for collecting, curating, and sharing the things worth returning to.

Career

2024 -> PresentGreen Design System, Designer

Green Design System is SEB’s in-house design system, created to support consistency and scalability across the bank’s digital products. It brings together components, design tokens, and guidelines into a shared framework used by both designers and developers.

2022 -> PresentSEB, Designer

Skandinaviska Enskilda Banken is a leading Nordic financial services group with a strong presence across corporate banking, wealth management, and retail banking. With a heritage rooted in long-term relationships and financial advisory, the bank serves both private individuals and large institutions across Northern Europe.

2018 -> 2022Telia, Designer / Creative

Telia is a Nordic telecommunications company providing connectivity, digital services, and consumer offerings across multiple markets.

Education

BerghsArt Direction

Studied Art Direction with a focus on concept development, visual communication, design thinking, and digital experiences.

Mid Sweden Uni.B.A., Strategic Communication

Bachelor’s degree in Strategic Communication, combining communication strategy, branding, project management, and graphic design.

Contact

Emailjonathanhognelid@gmail.com
Linkedinjonathan.hognelid
Are.najonathan-hognelid